Google Ads Restructure Took a Skincare Brand to 5.8x ROAS
Full Google Ads restructure with feed optimization scaled skincare revenue 4.2x at a 5.8x blended ROAS.
Client: AuraLuxe Skincare
The Challenge
AuraLuxe burned $85K monthly on broad-match Performance Max with no segment visibility, returning 1.9x ROAS. Bestsellers were underexposed while dead stock consumed budget.
Our Solution
We rebuilt the account around intent tiers, split brand from non-brand, and rewrote Merchant Center titles with attribute-rich formatting. Value-based bidding fed by first-party purchase data, plus YouTube demand campaigns for cold audiences, completed the new structure.
The Results
Blended ROAS climbed from 1.9x to 5.8x while spend grew 2.3x. Revenue from Google channels rose 4.2x in six months.
Ready to be our next success story?
Get a free consultation and a tailored roadmap for your project.
Talk to an Expert