CRO Program Lifted Outdoor Retailer's Conversion Rate 71%
48 A/B tests over six months grew site conversion from 1.4% to 2.4%, adding $2.7M in annualized revenue.
Client: VoyageGear Co.
The Challenge
VoyageGear spent heavily on traffic while conversion sat at 1.4%, with 68% cart abandonment on mobile. Opinions drove redesigns; data played no role.
Our Solution
We instrumented full-funnel analytics with session replays and heatmaps, then ran a disciplined experimentation program: 48 A/B tests across product pages, checkout and search. Winning hypotheses included a sticky mobile add-to-cart, shipping-cost transparency and AI-powered size guidance.
The Results
Conversion rate rose from 1.4% to 2.4% and mobile cart abandonment fell to 51%. The wins added $2.7M in annualized revenue at existing traffic levels.
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