TikTok Launch Sold Out a Sneaker Drop in 72 Hours
Creator-led TikTok campaign drove $640K in 72 hours and 2.1M video views for a limited sneaker drop.
Client: KicksDistrict
The Challenge
KicksDistrict's first exclusive drop needed to break through in a hype market where paid reach alone falls flat. Their TikTok presence was two months old with 900 followers.
Our Solution
We paired 22 mid-tier sneaker creators with a three-phase teaser, drop and social-proof content plan, amplified by Spark Ads on the top performers. A live countdown landing page on Next.js captured signups, and comment-triggered DM automations turned engagement into restock alerts.
The Results
The drop sold out in 72 hours, generating $640K in revenue with a 4.1x blended ROAS. The account gained 84K followers and a 31,000-person waitlist for the next release.
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