Fashion Retailer's Organic Revenue Up 214% After SEO Overhaul
Technical SEO fixes and collection-page optimization grew organic revenue 214% across 15,000 SKUs.
Client: ThreadVault
The Challenge
ThreadVault's 15,000-SKU store suffered from faceted-navigation index bloat, duplicate collections and 4-second load times. Organic revenue had stagnated for two straight years.
Our Solution
We tamed faceted navigation with crawl-budget rules, consolidated duplicate collections, and rebuilt templates on Next.js with ISR for sub-1-second loads. Optimized collection copy, product schema and a seasonal content calendar targeting 850 transactional keywords completed the overhaul.
The Results
Organic revenue grew 214% year over year and non-brand clicks rose 186%. The store now holds top-3 positions for 240 commercial keywords.
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