How We Grew Organic Traffic 839% for a Home Goods Store
Programmatic category SEO and content clusters took a home goods store from 4K to 38K monthly organic sessions.
Client: Petal & Pine
The Challenge
Petal & Pine relied on paid social for 80% of revenue, with CAC rising 40% year over year. Their 2,000-product site had thin category pages and zero rankings for non-brand keywords.
Our Solution
We rebuilt the site architecture around search demand, launched 140 programmatic category and comparison pages on Next.js, and shipped 60 expert-reviewed buying guides in tight topic clusters. Schema markup, internal-link automation and a digital PR campaign earned 210 new referring domains.
The Results
Organic sessions grew from 4,100 to 38,600 per month in eleven months, and organic revenue share climbed from 19% to 47%. Blended CAC fell 31%.
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