Digital Marketing 2025 Food & Beverage
Email Flows Now Drive 41% of Revenue for a Coffee Brand
Lifecycle email and SMS flows grew subscriber retention and now drive 41% of total revenue.
Client: BeanCrate
41%
Revenue from email
11% → 6%
Monthly churn
14.2%
Welcome conversion
The Challenge
BeanCrate ran one monthly newsletter to its entire list, with churn among subscribers at 11% monthly. Email drove just 6% of revenue despite a 48,000-subscriber base.
Our Solution
We architected a lifecycle program in Klaviyo: a 7-email welcome series, win-back and pre-churn flows triggered by delivery-pause signals, and brew-guide content segmented by taste profile. SMS replenishment reminders hit three days before predicted run-out.
The Results
Email and SMS now drive 41% of revenue, and subscriber churn fell from 11% to 6% monthly. Welcome-flow first-purchase conversion reached 14.2%.
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