Full-Funnel Campaign Cut a FinTech's Cost Per Funded Account 58%
A full-funnel strategy across paid, content and CRM cut CPA 58% while tripling funded accounts.
Client: LendBridge
The Challenge
LendBridge paid $412 per funded account in a hyper-competitive lending market. Channels operated in silos, with cold audiences hit by product ads and no nurture between click and application.
Our Solution
We built a full-funnel program: YouTube and Meta video for problem awareness, comparison content hubs on Next.js for consideration, and retargeting synced with HubSpot lifecycle stages. Attribution moved to a data-driven model so budget followed incremental conversions.
The Results
Cost per funded account fell 58% to $173 while monthly funded accounts tripled. Marketing-influenced revenue grew 214% in two quarters.
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