Penalty Recovery: From -82% Traffic to a Record Organic High
A manual-action cleanup and disavow program reversed an 82% traffic collapse within five months.
Client: BuildMate Supplies
The Challenge
BuildMate received a Google manual action for unnatural links after an agency built 40,000 spammy backlinks. Organic traffic collapsed 82% overnight and e-commerce revenue fell with it.
Our Solution
We audited the full link profile, submitted 38,000 URLs for removal and disavowed the remainder with a documented trail. Thin affiliate pages were pruned, E-E-A-T signals rebuilt with expert authorship, and a reconsideration request was filed with evidence of remediation.
The Results
The manual action was lifted in eleven weeks, and traffic surpassed pre-penalty highs by month five, finishing 34% above baseline. Domain rating grew from 21 to 38 on earned links alone.
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