Headless Storefront Lifted a Fashion Brand's Conversion 64%
A headless Next.js storefront on Shopify cut load times 71% and grew conversion rate 64%.
Client: Velvet & Vine
The Challenge
Velvet & Vine's Shopify theme juggled 14 conflicting apps, loading in 6.2 seconds on mobile. Every campaign required developer work, slowing product drops to a crawl.
Our Solution
We built a headless storefront with Next.js, Shopify's Storefront API and edge caching, delivering 99+ Lighthouse scores. A visual component library lets merchandisers compose landing pages without code, and predictive search plus instant filtering run client-side for speed.
The Results
Mobile load time fell 71% to 1.8 seconds, and conversion rate rose 64%. Campaign page launch time dropped from two weeks to under an hour.
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