Digital PR Link Building Took a FinTech Blog From 0 to Page One
A data-led digital PR campaign earned 340 links and pushed 47 money keywords to page one in eight months.
Client: Oakline Finance
The Challenge
Oakline's blog had a domain rating of 12 and ranked for nothing beyond its own brand. Every commercial keyword was owned by banks and comparison giants with 100x the authority.
Our Solution
We ran quarterly original-data studies on savings behavior, pitching exclusive angles to finance journalists through a digital PR engine. Linkable assets included interactive calculators built in Next.js, and unlinked mentions were reclaimed at scale with a targeted outreach stack.
The Results
The campaign earned 340 backlinks from 190 unique domains, including 31 DR70+ publications. Forty-seven money keywords hit page one and organic signups grew 5.2x.
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