Marketing Automation Doubled Enrollment for an Online Academy
Behavior-triggered nurture journeys doubled course enrollment while cutting cost per enrollment 44%.
Client: StudyBridge Academy
The Challenge
StudyBridge captured 9,000 leads monthly but enrolled only 1.8%, sending identical emails regardless of course interest or behavior. Sales follow-up took four days on average.
Our Solution
We mapped enrollment journeys per program and rebuilt nurturing in HubSpot with behavior-based branching, lead scoring and course-specific content tracks. Instant SMS callbacks for high-intent actions and a webinar-to-trial sequence warmed cold segments automatically.
The Results
Enrollment rate doubled to 3.7% and cost per enrollment fell 44%. Average lead response time dropped from four days to under five minutes.
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