Digital Marketing 2025 Home & Furniture

Retargeting Engine Recovered $1.9M in Abandoned Furniture Carts

Dynamic retargeting across Meta and display recovered 27% of abandoned carts worth $1.9M in revenue.

Client: CasaModern

27%
Carts recovered
$1.9M
Attributed revenue
6.3x
ROAS
Retargeting Engine Recovered $1.9M in Abandoned Furniture Carts

The Challenge

CasaModern's high-consideration products meant 79% cart abandonment with average carts over $600. Generic retargeting banners showed the wrong products and fatigued fast.

Our Solution

We built a dynamic retargeting engine with catalog feeds synced in real time, sequencing three-week creative rotations that moved from product reminders to financing messages to social proof. Suppression rules and frequency caps protected the brand experience.

The Results

The engine recovered 27% of abandoned carts, adding $1.9M in attributed revenue at a 6.3x ROAS. Return-visitor conversion rate doubled to 4.8%.

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