Technical SEO Rescue: 1.2M Pages Reindexed in 30 Days
A crawl-trap cleanup and indexation strategy restored 1.2M pages to Google and recovered 71% of lost traffic.
Client: GearLoop Marketplace
The Challenge
A platform migration left GearLoop with 4.5 million crawl-trap URLs, wiping 64% of organic traffic in six weeks. Category pages were deindexed and revenue followed.
Our Solution
We mapped the indexation crisis with server-log analysis, deployed canonical and noindex rules for 3.3M junk URLs, and rebuilt XML sitemaps with accurate Lastmod values. Internal linking was restructured on Next.js, and we prioritized recrawls through Search Console submission queues.
The Results
Google reindexed 1.2M commercial pages within 30 days, and organic traffic recovered 71% of pre-migration levels in 90 days. Organic-driven GMV finished the quarter 38% above the crisis floor.
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