YouTube Ads Drove 210K Wishlists for an Indie Game Studio
A YouTube-first launch strategy earned 210K Steam wishlists at $0.84 each ahead of a debut title.
Client: PixelRealm Games
The Challenge
PixelRealm had zero audience ahead of its debut title and a budget under $60K. Traditional game PR offered no guarantee of visibility against AAA marketing machines.
Our Solution
We produced 14 ad creatives modeled on proven gaming hooks, ran them through YouTube demand generation and skippable in-stream formats, and sequenced retargeting against trailer viewers. Wishlist conversion tracking fed automated bid adjustments toward high-intent audiences.
The Results
The campaign drove 210K Steam wishlists at $0.84 each. Launch week sales hit 3.2x the studio's projection, with YouTube driving 46% of attributed traffic.
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